SMALLIFY is a Silicon Valley-based rapid innovation capacity-building firm and problem-solving methodology. Co-founded by Dave Viotti and Taylor Cone, the company helps corporate executives, government workers, and civic leaders break massive, daunting organizational goals into tiny, highly actionable steps called “small bets” to generate quick momentum. The Core Methodology
The framework relies on a set of modular, human-centered design tools referred to as the “SMALLIFY Way”. This process teaches teams how to: Think Big: Define a clear, high-level “North Star” goal.
Fear Less: Swap out fixed mental constraints for an agile, experimental growth mindset.
Open Up: Uncover real stakeholder needs and map out root causes.
Say Yes: Brainstorm diverse, creative ideas quickly without judging them.
Make Stuff: Build cheap, quick prototypes for instant feedback.
Bet Small: Execute low-risk, rapid 30-day experiments to see what works. Programs & Offerings
The firm actively delivers its framework through designated, highly structured formats: SMALLIFY (@smallify) • Instagram photos and videos
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